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Ethiopian Embarks on Brand Repositioning
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Ethiopian has entered an agreement with Goslar & Associates (GA) Co., Ltd.,
of Bangkok, to build a master brand for Ethiopian in line with Ethiopian’s
Mission, Vision and Value statements. GA will build on those characteristics
of Ethiopian that make the airline unique.
Ato Tewolde G. Mariam, Chief Operating Officer of Ethiopian Airlines and
Mr. Alex Goslar, Director Goslar & Associates Co., Ltd signed the agreement
at Ethiopian headquarters on 23 February 2007.
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| ABOVE: Ato Tewolde G. Mariam, Chief Operating Officer, Ethiopian Airlines
(RIGHT) with Mr. Alex Goslar, Director Goslar & Associates Co., Ltd
after the signing of the agreement. |
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Goslar & Associates Brand Building Agency - Bangkok
Creating : Brand Position, Marketing Plans, Brand Identity, Advertising and persuasive image campaigns, Building Brands in Thailand, South-East Asia Europe and USA |
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