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Brand |
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Jade Dragon |
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Vision |
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To upgrade the range of frozen Din Sum Products under the mane Jade Dragon. |
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Differentiation |
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Building on the Mystical Chinese image of the Dragon's relation to the Emperor |
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Brand Idea |
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Jade Dragon Dishes from the Emperor's menu |
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Goslar & Associates brand Building Agency - Bangkok
Creating : Brand position, marketing plans, Brand Identity, advertising and persuasive image campaigns, Building Brands in thailand, South-East Asia Europe and USA |
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